Video Production

"If it can be written, or thought, it can be filmed."

Stanley Kubrik

Eyes on the prize

Of the five human senses, none has ever been more cherished than vision: we perceive space mainly through vision, and sight as such is the first and foremost vehicle of communication: our minds are impressed daily by the things we perceive from the outside; we fall in love at first sight, we have deep intuitions and profound understandings, thanks to the gift of sight.

Press Play

Never before has video content been a more essential and effective component in marketing strategies, than it is today.

Want to stir up emotions?

To communicate a powerful message that gives way to a lasting memory? When producing quality visual content, the Play button performs as your most efficient “call to action”.

Step inside the frame

All trends show that the importance that both consumers and traders place on video content is steadily increasing:

  • Facebook is the first website in the world as the number of active monthly users, and Youtube comes second;
  • 82% of consumers prefer live video content to other types of social media posts;
  • 87% of online marketers use video content for marketing purposes;
  • 45% of Internet users view more than one hour of video content on Facebook and Youtube each week;
  • More than half of the online video content is viewed on mobile devices;
  • 59% of business executives agree that if both text and video are available on the same subject, the user is more likely to choose the video;
  • Video content generates 1200% more user actions than text and images together.

“To be is to be perceived”

Timely and effective, video marketing is a versatile and accessible way to attract and engage with your target audience; consumers appreciate quality video productions that are transmit relevant narrative content in an eye-catching, visually inciting way.

Vibrant content that is able to generate emotion and engagement from the public contributes to strengthening the trust relationship between the consumer and the brand, which translates into increased loyalty toward the promoted brand.

Visibility and reputation

A video that is being watched on a company’s website significantly increases the time spent by users on the respective platform. This in turn signals search engines that there is valuable content out there.Companies that are friendly to search engines and benefit from their grace are making the most out of their online presence, gaining both increased visibility and reputation.

Why video production?

Every business is a story to be shared: it gives customers the opportunity to discover it together with you.

At Fortin, we offer you the necessary support to put your brand's story into film, and we put in all our experience and expertise to deliver the right message, in a well-defined and eye-cathing way.

Step into the spotlight at Fortin

Thanks to our producer and the network of collaborators and partners we have established at Fortin, we offer full full-inclusive video production services: these include pre-production, production, post-production and promotion services.

We possess an extensive database of shooting locations for any kind of video production: in nature, in the club, in places with great architectural value, or in the studio, we have plenty of available solutions that we want to tell you about.

We have a passion for creating visual content with a power to persuade, and the vocation to conceive a language of communication suited to every request of our customers. Our partners are professionals with abundant video production experience, and the network of equipment distributors with whom we collaborate allows us to secure advantageous deals for out costumers.

A vision for success

Our creative and video production services include a variety of videographic options, that we customize according to our clients' goals. We produce a wide range of video content, from small productions, corporate videos, testimonials or vlogs, to commercials and documentary films.

Creative solutions are challenging and effective, so at Fortin we like to develop every project starting our costumer’s guidelines.

Looking for a video production company? We are here to offer you the most viable solutions. Welcome to Fortin, welcome to the age of digital marketing.

We have the ability to produce the following types of video content:

  • Web-marketing videos
  • TV Commercials
  • Testimonials
  • Product Demonstrations
  • Vlog
  • Presentations for commercial galleries and exhibitions
  • Online video content Social Media.
  • Aerial video
  • Voice over
  • Short films
  • Documentaries
  • E-learning video content
  • Educational videos
  • Making-of

Why choose Fortin?

Our media services cover each stage of a small to medium-sized video production, from the initial design and development phase of the script and treatment to production logistics, staff recruitment, execution and post-production.

Whether or not you have ever made video productions in the past, we are able to join you in every phase of the project.

We have set up an important network of video partners and collaborators from the film industry:

  • Producers
  • Set Design Crew
  • Directors
  • Casting
  • Director of Photography
  • Costumes & Wardrobe
  • Lights Crew
  • Voice Recording
  • Location Managers
  • Make-up

Along their side we take the important decisions and clarifyeach creative and techincal aspect, so that being on set becomes a great opportunity to step out of the office for a day or two. After all, it is your project, so you might as well enjoy being part of it.

We have all the human and material resources necessary for placing powerful video messages in the spotlight.

Looking for professional video production services?
Come and find out more about our solutions at Fortin.

The process of video production

Etapele producţiei video se desfăşoară într-un ansamblu triptic:

Concept

The round table

A word, a picture, a rhythm: in visual communication, each sign is a sense transmitter. We put ideas into words and words into images in order to give birth to a concept of cinematic creation: this is the starting place of the creative process.

We begin by sitting together and exchanging ideas with you. Once we have established the purpose of the project, who is the target audience and how you should reach it, we immerse ourselves into the production plan and begin the development phase.

Togheter with the client and Producer, our creative crew develps and adjusts the concept according to budget, time and shooting conditions.

Concept

Planning and schedule

The concept becomes a concrete working plan: a shooting team gathers around it, where each department operates under the coordination of the Project Manager.

The Director and DOP are selected, along with the artistic talents, shooting locations and production equipment. We make a decision regarding costumes and make-up, and we establish the plan for crew and equipment transportation to and between shooting locations.

We are convinced that the success of any video production rests primarily on organizational capacity: this is why why we are constantly concerned that each member of our team knows their tasks very well and has the right answer for any challenge that may arise.

Finally, pre-production results in a complete script and a related production plan that includes both the vision and the customer's budget.

Stages of the pre-production process:

  • Concept & Concept Development (Script & Treatment)
  • Production schedule (Production Booklet)
  • Setting the production of the documentation and budget
  • Recruiting the shooting team
  • Location prospection
  • Casting
  • Set-design, props, wardrobe and make-up
  • Story-boarding& Crewlist
  • Purchase of production equipment

EXECUTION

Lights, camera... action!

The project takes shape and substance: the plans have been made, the Producer has ensured that the shooting team is complete and each department is ready. The director and DOP are preparing the shooting frame-by-frame, according to Shooting Board.

We know that time is precious, so we do not waste it: production assistants make sure everything is in its right place and on schedule. The artists’ costumes and make-up are ready on time, the catering company has prepared the tasty meals, coffee always available and the set is clean and ready.

Our video production services include:

  • Production Management
  • Film Directing
  • Purchase of video recording equipment
  • Sound recording crew and equipment
  • Lights and electricians
  • Professional make-up
  • Costumes and Wardrobe
  • Location management
  • Transportation
  • Catering and food
  • Accomodation
  • Actors & extras
  • Call sheet - Cast & Crew Call

The actor is in the camera’s frame, the lights are impeccable: silence, please, we’re filming! ...
The clapperboard claps, the sequence unfolds, stop!
That was perfect, but let's do it a second time!
With the necessary coordination and excellence, every script comes to life.

Execuţie

CAPTIVATE THE AUDIENCE

It’s time for the magic to happen

The video editing process is like an alchemy of imagery, where disparate sound and image sequences merge and overlap, giving rise to the final product.

The video editor initially works on a raw editing version, which addresses the overall stream of the video. Then come fine adjustments, color and sound corrections, sequence transitions, overlapping music and narrator voice, textual and animated graphics, as the case may be.

Client & project management

We meet and keep in touch with our customers throughout the post-production phase in order to agree on the most impact-proof version of the final video.

This phase also focuses on the distribution. Who will see the endproduct and where? Is it a product designed for the web? Or will it appear exclusively on a company site, in TV ad spots, or in Social Media?

Our post-production services include:

  • Video editing in HD / 2K / 4K
  • Studio recording and sound processing
  • Text and video graphics
  • Special effects
  • Animation
  • Selecting - creating the soundtrack
  • Voice over (VO)
  • Compression and decompression of video data

Looking for professional video production services?
Come and find out more about our solutions at Fortin.

Contact Us