One of the principal questions in e-commerce website development is what type of platform would be recommended for an online store creation project. We develop online stores for small, medium and large businesses. The choice of platform depends on the number of products and functionalities needed to be integrated into the new site.
We have prepared a series of informative articles about the four main platforms that we would recommend for agency clients, according to the online shop development project. Dedicated articles about each platform can be read on the agency’s blog.
One aspect clients need to consider is operating a user-friendly Dashboard for managing products and pages in the website. Some online store platforms are simple to use but problematic in terms of scalability (thousands, hundreds of thousands of products). Other platforms may be too complex for inexperienced users and require specialized maintenance, but support thousands of products and major traffic from visitors.
We consider it’s important to start online store website development with briefing interviews to get our facts straight. The objective of the meetings is to discover those advantages that are worth developing in regards to text, design and website functionality.
We are a team of full-service professionals, we allocate time and resources for research, communication concept, web design creation, code programming and testing.
The online store is a sales platform, we call it a Money Site. In order to write about a company, a copywriter needs to learn about the company itself, the ideas, concepts, vocabulary and style of expression employed in the company’s specialized field of commercial activity.
Copywriting and product description texts narrate a story by the letter. Information is structured to address the experience of a potential buyer with brand products and commercial offers.
For favorable Google indexing, we write content in volumes for product category pages, the descriptions inform about the aesthetic and functional qualities of brand products.
A web design project, followed by web development, starts with the Home Page design to structure a graphic style that delineates onto the secondary pages. We craft a custom design language to develop a digital brand from the ground up. We can also work on the basis of an existing brand design manual.
Graphic design is the visual part of brand identity and can be considered one of the first elements visitors interact with in regards to perception. It is the form that supports the textual and commercial content presented by the website. People look for the right content to suit their interest and curiosity.
When entering an online store, people take an interest in products and their descriptions. Products are displayed in a creative design environment, the information architecture is easy to navigate, with eye-catching points of interest. Good design would bring a visitor one call to action away from becoming a new client.
We tend to best creative and technical practices in e-commerce website development. Our team reaches peak performance in the context of a fluent workflow:
Each e-commerce platform offers essential functionalities and plugins to manage an online shopping site. In the extended version, building an online store includes an extensive set of functionalities and modules:
Friendly SEO links are the standard to writing web addresses into a structure based on page categories and individual keywords per page for easy readability by visitors and Google Search bots.
To help a visitor skip the registration form to access the website, Facebook login correlates a Facebook account data to the new website user
Push Alerts are text messages that announce certain updates from a website using the browser.
Retargeting.biz is an online marketing service that offers real market statistics and the tools to build links to targeted audiences.
GiftCards allow buyers or potential customers to receive a GiftCard for surprise products or card value products with the validation of a specific code.
Filters for product categories and subcategories are defined by their field of activity and lead to a simplified browsing of the online store based on quick preferences
Un sistem personalizat de Search conduce către cele mai bune din rezultate de produse din magazinul online în momentul căutării după cuvinte cheie.
A Product Feed can be exported as an inventory list to be imported into third-party price comparison services or to migrate products to other e-commerce or affiliate marketing websites. Compare prices:
Affiliation is a type of marketing where a business rewards one or more affiliates for each visitor or customer brought by their affiliate marketing efforts. The link between affiliated websites and marketers is based on a code that records a particular visitor has arrived on the promoted website from the affiliate marketer’s site.
Creating and integrating product feeds helps automate the creation of individual product pages to complete specific information for each product – title, description, image, price, status, stock. A Product Feed can be exported as an inventory list to be imported into third-party price comparison services or to migrate products to other e-commerce or affiliate marketing websites.
The system allows visitors to be rewarded with loyalty points equivalent to a certain financial value to be converted into purchases of products or services.
Reports, orders, stocks and delivery products
Blocking certain visitors that become problematic for the website owner.
Integration of several online stores under one Admin.
Integration of multiple vendors’ shops with individual Admins under a Master Admin that administers the platform website.
More than half the traffic to a website comes from visitors on mobile devices. Since mobile technology has become universal, designing and programming a website for variable screen sizes makes it able to adapt to all available resolutions – desktop, laptop, smartphone, tablet, even projector.
We develop a website for almost 15 different resolutions for variable screen sizes to be perfectly optimized to welcome visitors with simple and accessible navigation to available products and useful functionalities.
Looking at keyword trends in Google searches, we seek to identify public market demand and offer. To achieve the best conversion results – converting visitors to buyer – we choose the perfect words for the marketing objectives we aim to reach.
Every millisecond counts. There are a number of technical factors that help optimize a website’s loading speed, from server settings, saving images for web display, database optimization, file compression and minimization, cache removal etc. In SEO optimization practices for online stores, we focus on URL architecture and interconnected links between category and product pages:
Completing the construction and training stages, the website files are moved from the agency’s local server to the client’s domain address. The website is archived (files and database), then uploaded to the new domain.
The procedure follows a series of recommended technical steps, and the length of these processes varies depending on the server location and the file sizes that make up the website.
We find it important to develop websites hosted on our own servers for the benefits of real time technical support. Server storage is SSD, available hosting space varies from 5 GB to 25 GB even 100GB even custom packages, our servers offer impressive speeds, uptime and computing power
We recommend choosing a dedicated IP for the website and installing an SSL security certificate to ensure secure login for visitors, vital for e-commerce stores as well as for less complex websites.
Installing an SSL certificate on the website will lead to automatically redirecting visitors to the HTTPS secure version of the website to ensure information protection.
Google considers HTTP redirection to HTTPS Secured Version a ranking signal for search engine results. There are two main reasons why you should consider securing the website with an SSL certificate:
to make sure sensitive data is encrypted from the user browser to the server. The SSL certificate ensures a visitor the website is secure.
HTTPS is a strong ranking signal, and Google will prioritize the website in front of the competition.
A website is more than a static construction, it is a web platform in full development and content update.
We build online stores for clients who want to sell quality products to visitors searching for quality products.
Our mission is to train and educate our clients in operating a turn-key e-commerce shop to simplify the selling and buying procedures and delivery of products.
Before starting an online commercial business, we recommend good market research and extensive documentation on how to manage the e-commerce platform. The investment in web technology will become profitable in medium term perspectives reaching a number of benchmarks in product sales.
Training is essential and it deserves a time investment to cover all the technical dimensions of such a business: inventory, warehouse, mail or courier (national and international), card payment, customer support, Google optimization, promotion, pricing policy and regional fees, product return policy, client profiles, including a number of variables that are not in the direct control of the administrator, for example – customer feedback.
First of all, there is great competition and your competitors are one step forward in terms of marketing and market share. Good control over product demand and supply is essential. The product delivery protocol must be precisely calibrated – the delay of a product will lead to customer dissatisfaction. A customer care and support system is required. Be prepared for managing unhappy customers and for correcting your actions in accordance with a Terms of Service policy.
You will activate in a highly competitive digital environment. Your competitors are well-prepared to manage the technical tricks of an e-commerce website. You have to be knowledgeable of concepts such as multi-tier price policies, regional taxes, timed limited offers, smartphone apps, loyalty points, bonus coupons, buy-in credit, etc. In addition, your clients do their research before buying, and websites that offer comparative pricing and product benefits dictate the choices.