One of the principal questions in e-commerce website development is what type of platform would be recommended for an online store creation project. We develop online stores for small, medium and large businesses. The choice of platform depends on the number of products and functionalities needed to be integrated into the new site.
We have prepared a series of informative articles about the four main platforms that we would recommend for agency clients, according to the online shop development project. Dedicated articles about each platform can be read on the agency’s blog.
One aspect clients need to consider is operating a user-friendly Dashboard for managing products and pages in the website. Some online store platforms are simple to use but problematic in terms of scalability (thousands, hundreds of thousands of products). Other platforms may be too complex for inexperienced users and require specialized maintenance, but support thousands of products and major traffic from visitors.
În procedurile noastre, un proiect de website al unui magazin online începe cu interviurile pentru documentare. Obiectivul întâlnirilor este să descoperim acele avantaje care merită dezvoltate la nivel de text, design și funcționalități website.
Suntem o echipă de profesioniști full-service, alocăm timp și resurse pentru cercetare, concept de comunicare, creație web design, programare cod și testare.
The online store is a sales platform, we call it a Money Site. In order to write about a company, a copywriter needs to learn about the company itself, the ideas, concepts, vocabulary and style of expression employed in the company’s specialized field of commercial activity.
Copywriting and product description texts narrate a story by the letter. Information is structured to address the experience of a potential buyer with brand products and commercial offers.
For favorable Google indexing, we write content in volumes for product category pages, the descriptions inform about the aesthetic and functional qualities of brand products.
A web design project, followed by web development, starts with the Home Page design to structure a graphic style that delineates onto the secondary pages. We craft a custom design language to develop a digital brand from the ground up. We can also work on the basis of an existing brand design manual.
Graphic design is the visual part of brand identity and can be considered one of the first elements visitors interact with in regards to perception. It is the form that supports the textual and commercial content presented by the website. People look for the right content to suit their interest and curiosity.
When entering an online store, people take an interest in products and their descriptions. Products are displayed in a creative design environment, the information architecture is easy to navigate, with eye-catching points of interest. Good design would bring a visitor one call to action away from becoming a new client.
We tend to best creative and technical practices in e-commerce website development. Our team reaches peak performance in the context of a fluent workflow:
The Fortin code programming department is composed of gifted professionals with theoretical and practical experience in web development. We are passionate about code language poetry – JavaScript (Jquery libraries, React JS), PHP (Framework Laravel and Code Igniter), content formating and styling (HTML, CSS, SCSS/SASS, Bootstrap). Our custom web designs are integrated in WordPress platform, our team is well versed in WordPress, Magento and PrestaShop functionalities.
Each e-commerce platform offers essential functionalities and plugins to manage an online shopping site. In the extended version, building an online store includes an extensive set of functionalities and modules:
Link-urile SEO Friendly presupun redactarea adreselor web într-o structură bazată pe categorii de pagini și cuvinte cheie individuale per fiecare pagină pentru a fi citite cu lejeritate de vizitatori și de boții Search Google.
Pentru a scuti un vizitator de înregistrarea prin formular pentru acces pe website, varianta de logare prin Facebook este mai simplă și corelează datele de cont Facebook cu noul user de website
Alertele Push sunt mesaje text care anunță anumite noutăți din cadrul unui website prin intermediul browser-ului.
Retargeting.biz este un serviciu online de marketing care oferă statistici reale din piață, cât și instrumentele necesare pentru a construi legături cu publicurile vizate.
GiftCard-urile permit cumpărătorilor sau persoanelor care primesc un GiftCard să beneficieze de produse surpriză sau produse de valoarea card-ului odată cu validarea unui cod specific.
Filtrele care impart categoriile și subcategoriile de produse sunt definite în funcție de domeniul de activitate și conduc către o navigare simplificată a magazinului online pe baza preferințelor
Un sistem personalizat de Search conduce către cele mai bune din rezultate de produse din magazinul online în momentul căutării după cuvinte cheie.
Un Feed de produse poate fi exportat ca listă inventar pentru a fi importat în servicii terțe de comparare prețuri sau pentru migrarea produselor pe alte website-uri de e-commerce sau marketing afiliat. Comparatoare prețuri:
Afilierea este un tip de marketing în care o afacere recompensează unul sau mai mulți afiliați pentru fiecare vizitator sau client adus de propriile eforturi de marketing ale afiliatului. Legătura dintre website-uri și marketer-i afiliați se realizează pe baza unui cod care înregistrează faptul că un anumit vizitator a ajuns pe website-ul promovat de pe pagina marketer-ului afiliat.
Crearea și integrarea Feed-urilor de produse ajută la automatizarea realizării de pagini individuale de produs și completarea de informații specifice pentru fiecare produs – titlu, descriere, imagine, preț, status, stoc. Un Feed de produse poate fi exportat ca listă inventar pentru a fi importat în servicii terțe de comparare prețuri sau pentru migrarea produselor pe alte website-uri de e-commerce sau marketing afiliat.
Sistemul permite recompensarea vizitatorilor cu puncte de fidelitate echivalente cu o anumită valoare financiară pentru a fi transformate în achiziții de produse sau servicii.
Rapoarte: necesar comenzi (produse necesare pentru comenzile confirmate în vederea livrării)
Blocarea anumitor vizitatori care devin problematici pentru proprietarul de website
Integrarea mai multor magazine online sub un singur Admin.
Integrarea magazinelor mai multor vendori cu Admin-uri individuale sub un Master Admin care administrează website-ul platformă.
More than half the traffic to a website comes from visitors on mobile devices. Since mobile technology has become universal, designing and programming a website for variable screen sizes makes it able to adapt to all available resolutions – desktop, laptop, smartphone, tablet, even projector.
We develop a website for almost 15 different resolutions for variable screen sizes to be perfectly optimized to welcome visitors with simple and accessible navigation to available products and useful functionalities.
Looking at keyword trends in Google searches, we seek to identify public market demand and offer. To achieve the best conversion results – converting visitors to buyer – we choose the perfect words for the marketing objectives we aim to reach.
Every millisecond counts. There are a number of technical factors that help optimize a website’s loading speed, from server settings, saving images for web display, database optimization, file compression and minimization, cache removal etc. In SEO optimization practices for online stores, we focus on URL architecture and interconnected links between category and product pages:
We can outrank the competition. To achieve high rankings and priority in Google results, we publish and URL link to major online publications of high SEO authority.
Completing the construction and training stages, the website files are moved from the agency’s local server to the client’s domain address. The website is archived (files and database), then uploaded to the new domain.
The procedure follows a series of recommended technical steps, and the length of these processes varies depending on the server location and the file sizes that make up the website.
We find it important to develop websites hosted on our own servers for the benefits of real time technical support. Server storage is SSD, available hosting space varies from 5 GB to 25 GB even 100GB even custom packages, our servers offer impressive speeds, uptime and computing power
We recommend choosing a dedicated IP for the website and installing an SSL security certificate to ensure secure login for visitors, vital for e-commerce stores as well as for less complex websites.
Installing an SSL certificate on the website will lead to automatically redirecting visitors to the HTTPS secure version of the website to ensure information protection.
Google considers HTTP redirection to HTTPS Secured Version a ranking signal for search engine results. There are two main reasons why you should consider securing the website with an SSL certificate:
to make sure sensitive data is encrypted from the user browser to the server. The SSL certificate ensures a visitor the website is secure.
HTTPS is a strong ranking signal, and Google will prioritize the website in front of the competition.
A website is more than a static construction, it is a web platform in full development and content update.
We build online stores for clients who want to sell quality products to visitors searching for quality products.
Our mission is to train and educate our clients in operating a turn-key e-commerce shop to simplify the selling and buying procedures and delivery of products.
Before starting an online commercial business, we recommend good market research and extensive documentation on how to manage the e-commerce platform. The investment in web technology will become profitable in medium term perspectives reaching a number of benchmarks in product sales.
Training is essential and it deserves a time investment to cover all the technical dimensions of such a business: inventory, warehouse, mail or courier (national and international), card payment, customer support, Google optimization, promotion, pricing policy and regional fees, product return policy, client profiles, including a number of variables that are not in the direct control of the administrator, for example – customer feedback.
First of all, there is great competition and your competitors are one step forward in terms of marketing and market share. Good control over product demand and supply is essential. The product delivery protocol must be precisely calibrated – the delay of a product will lead to customer dissatisfaction. A customer care and support system is required. Be prepared for managing unhappy customers and for correcting your actions in accordance with a Terms of Service policy.
You will activate in a highly competitive digital environment. Your competitors are well-prepared to manage the technical tricks of an e-commerce website. You have to be knowledgeable of concepts such as multi-tier price policies, regional taxes, timed limited offers, smartphone apps, loyalty points, bonus coupons, buy-in credit, etc. In addition, your clients do their research before buying, and websites that offer comparative pricing and product benefits dictate the choices.
