SEO: Three letters to designatean alphabet of optimization practices
The Fortin Agency manages a powerful SEO department, expert in Google keyword research, experienced in understanding and interpreting marketing data, implementing SEO technical optimization, content development and communication campaigns.
The search results authority of a website is given by Google as the sum of all on-page and off-page factors that compete on a qualitative and quantitative level in SEO actions.
Google’s first page positioning is the ability of a website to check technical criteria and search engine indexing algorithms.
Online presence is one of the main SEO goals. We apply optimization techniques to win notoriety in the client’s field of activity.
Before thinking or acting upon a strategy, we choose to research the market.
Every online business subscribes to a number of relevant keywords for its domain of activity and for Google searches. Keywords are key ranking factors for priority indexing in the search engine.
A first step in determining keywords is to analyze the field of activity at a conceptual and semantic level. These operations can be made deductively or using specialized programs such as Google Keyword Planner, Google Trends, or a suite of other programs.
The results of the Keyword Analysis programs show the number of searches for certain keywords and generate suggestions according to the searches within the area of activity.
Following the On-Page SEO Audit, Fortin Agency will optimize your website to achieve the best results in Google searches.
The SEO On-Page Audit is a diagnosis tool for technical configurations that define the structure and content of individual web pages (product, service or category), followed by a global analysis of all web pages on a website.
Google works with a Search algorithm based on a complex series of criteria to index web pages, thus optimization will help your website rank higher in the Google results pages.
Google first page search results are determined in a direct correlation with technical and creative content optimization actions on the website.
The content text should have two attributes – generate product demand and be easy to link.
Ideally, the content of a web page presents specific information about a single subject – product, service or work philosophy – relevant information within the domain of activity.
Each article is written to address one keyword and/or its derivatives, on a technically optimized web page, according to a logical navigation structure:
The word content designates the central elements that bring together a website – text, graphics, photography, video, animation, or any other multimedia product with public appeal.
Considering commercial websites, textual content is written for informational and marketing purposes. The integration of SEO criteria for writing textual content brings harmony between the creative and the technical aspects that work in synergy on the Google Search market.
In terms of online communication, we develop SEO campaigns that support the brand’s Public Relations.
Our starting point is to establish the communication and marketing objectives, a work agenda and calendar.
We document online and offline key audiences, search for keywords that can drive traffic to the website, position the promoted brand on the profile market, make a list of publications to link a network of media partners and publish our media, we develop an editorial agenda of topics to integrate the keywords and then create multimedia articles.
Practice wise, SEO optimization supports the success of an online public relations campaign.
Fortin’s SEO report presents keyword performance indicators in search results, it brings updates on the technical aspects of an SEO campaign, website rankings in Google, also suggests recommended actions for new marketing initiatives.
We are available for any kind of technical support in terms of SEO Audit, SEO optimization, multimedia content development and the coordination of communication campaigns.
