{"id":293,"date":"2018-03-24T13:06:51","date_gmt":"2018-03-24T13:06:51","guid":{"rendered":"https:\/\/fortin.agency\/servicii-optimizare-seo\/"},"modified":"2019-06-20T16:49:06","modified_gmt":"2019-06-20T14:49:06","slug":"seo-optimization-services","status":"publish","type":"page","link":"https:\/\/fortin.agency\/en\/seo-optimization-services\/","title":{"rendered":"SEO Optimization services"},"content":{"rendered":"<section class=\"paZona\">\r\n\t<div class=\"inner\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-lg-12\">\r\n\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t<h1><span>S<\/span><span>E<\/span><span>O<\/span> <span>O<\/span><span>p<\/span><span>t<\/span><span>i<\/span><span>m<\/span><span>i<\/span><span>z<\/span><span>a<\/span><span>t<\/span><span>i<\/span><span>o<\/span><span>n<\/span><span> <\/span><\/h1>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<object class=\"canvas-obj\" data=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/canvas\/optimizare-seo\/banner\/index.html\"><\/object>\r\n<\/div>\r\n<\/section>\r\n\r\n<section class=\"optimseo-intro\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-lg-2\">\r\n\t\t\t\t<span class=\"icon-google\"><\/span>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"col-lg-10\">\r\n\t\t\t\t<div class=\"g-input-sect\">\r\n\t\t\t\t\t<div class=\"text-area-input\">\r\n\t\t\t\t\t\t<p>Top rankings in Google Search<\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"google-input-icons\">\r\n\t\t\t\t\t\t<span class=\"google-icon camera-icon\"><\/span>\r\n\t\t\t\t\t\t<span class=\"google-icon keyboard-icon\"><\/span>\r\n\t\t\t\t\t\t<span class=\"google-icon mic-icon\"><\/span>\r\n\t\t\t\t\t\t<span class=\"google-icon magnify-icon\"><\/span>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-lg-6 offset-lg-3\">\r\n\t\t\t\t<p>First page rankings in search results are determined in direct relation to technical actions in programming code configurations and creative optimization of textual content on the website.<\/p>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"col-lg-8 offset-lg-2\">\r\n\t\t\t\t<a href=\"#\" class=\"go-to-audit\">\r\n\t\t\t\t\t<div class=\"desc\">Discover the SEO configurations of <span>your website<\/span><\/div>\r\n\t\t\t\t\t<div class=\"acceseaza\"><span>Access the Fortin SEO Audit<\/span><\/div>\r\n\t\t\t\t<\/a>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n\r\n<section class=\"optimseo-aplicatii-practice\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<div class=\"heading-box anim-trigger\">\r\n\t\t\t\t\t<h3>Practical SEO applications<\/h3>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<p>We provide SEO optimization services that include a series of technical actions, semantic actions &#8211; keyword research and text optimization &#8211; as well as public relations actions &#8211; publishing articles for link building.<\/p>\r\n\t\t\t\t<ul class=\"fara-bullet row\">\r\n\t\t\t\t\t<li class=\"col-lg-3 col-md-3\">\r\n\t\t\t\t\t\t<span class=\"icon-descr\">Autoritate<\/span>\r\n\t\t\t\t\t<\/li>\r\n\t\t\t\t\t<li class=\"col-lg-3 col-md-3\">\r\n\t\t\t\t\t\t<span class=\"icon-descr\">Ranking<\/span>\r\n\t\t\t\t\t<\/li>\r\n\t\t\t\t\t<li class=\"col-lg-3 col-md-3\">\r\n\t\t\t\t\t\t<span class=\"icon-descr\">Notorietate<\/span>\r\n\t\t\t\t\t<\/li>\r\n\t\t\t\t<\/ul>\r\n\t\t\t\t<object class=\"canvas-obj aplic-practic anim-trigger\" data=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/canvas\/optimizare-seo\/aplic-practic\/index.html\"><\/object>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<p>SEO optimization addresses the user&#8217;s interaction with the website, linking the website with search engines, and promoting the content using keywords. What matters most for visitors, along with technical aspects, is the content.<\/p>\r\n\t\t\t\t<blockquote>\r\n\t\t\t\t\t<p>Quality content guarantees the return of visitors to the website and ensures the success of the marketing communication.<\/p>\r\n\t\t\t\t<\/blockquote>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n<section class=\"optimseo-arhitectura\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<div class=\"heading-box anim-trigger\">\r\n\t\t\t\t\t<h3>Website URL architecture<\/h3>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<p>The technical optimization of a website starts with correcting problems in the internal link structure. <\/p>\r\n\t\t\t\t<p>These operations help us guide visitor attention and traffic to content pages with particular topics and keywords, also will ensure a coherent Google bot crawling flow through the inter-referential logic of internal link structure. <\/p>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<object class=\"canvas-obj anim-trigger\" data=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/canvas\/optimizare-seo\/arhitectura\/index.html\"><\/object>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n<section class=\"optimseo-personalizare-link\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-lg-7\">\r\n\t\t\t\t<div class=\"heading-box anim-trigger\">\r\n\t\t\t\t\t<h3>Link personalization with <span>particular keywords<\/span><\/h3>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<p>The link structure is composed by customizable elements such as domain name, the subdirectory page name and the page name itself.<\/p>\r\n\t\t\t\t<p>Using keywords is optional when choosing a domain name, the domain name may be the name of the brand, yet we also have clients who use keywords in the domain name.<\/span><\/p>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<p>Using keywords in the name of individual pages and subdirectories is essential for on-site optimization for Google results. <\/p>\r\n\t\t\t\t<blockquote>\r\n\t\t\t\t\t<p>If a link is easy to read and understood for a human, it will surely be easy to read and indexed by Google.<\/p>\r\n\t\t\t\t<\/blockquote>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n<section class=\"optimseo-nivel-url\">\r\n\t<section class=\"url-fiendly\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<div class=\"heading-box actiuni\">\r\n\t\t\t\t\t\t<h2>URL website optimization<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-8\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>Changing the name of URLs according <span>\r\n\t\t\t\t\t\tto page topic using keywords<\/span><\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-5\">\r\n\t\t\t\t\t<p>Recommended Google indexation requirements include placing the main keyword (or a derivate keyword) in the final URL. Good practices require certain keywords to be referenced for a subdirectory and others for individual pages.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"offset-lg-1 col-lg-6\">\r\n\t\t\t\t\t<ul class=\"fara-bullet\">\r\n\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t<div class=\"infos\">\r\n\t\t\t\t\t\t\t\t<span class=\"icon-error\"><\/span>\r\n\t\t\t\t\t\t\t\t<h6>UNOPTIMIZED URL:<\/h6>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"url-ex\">\r\n\t\t\t\t\t\t\t\thttps:\/\/numedomeniu.ro\/<span class=\"rosu\">index.php?route=product\/category&amp;path=81<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t<div class=\"infos\">\r\n\t\t\t\t\t\t\t\t<span class=\"icon-success\"><\/span>\r\n\t\t\t\t\t\t\t\t<h6>OPTIMIZED URL:<\/h6>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"url-ex\">\r\n\t\t\t\t\t\t\t\thttps:\/\/numedomeniu.ro\/<span class=\"rosu\">category-keyword\/product-keyword\/<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\r\n\t<section class=\"url-http-https\">\r\n\t\t<div class=\"container\">\r\n\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-7\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>Identifying, correcting and <strong>avoiding duplicates of https and http<\/strong><\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-5\">\r\n\t\t\t\t\t<p>A non-optimized website uses the HTTP protocol and not the secure version with an SSL certificate. We recommend migrating the website address to secure HTTPS protocol by purchasing an SSL security certificate and installing it. The security certificate is a Google ranking factor and provides secure log-in for visitors, recommended for online stores and for less complex websites.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"offset-lg-1 col-lg-6\">\r\n\t\t\t\t\t<ul class=\"fara-bullet\">\r\n\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t<div class=\"url-ex\">\r\n\t\t\t\t\t\t\t\t<span class=\"rosu\">http:\/\/<\/span>numedomeniu.ro\/service-keyword\/\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t<div class=\"url-ex\">\r\n\t\t\t\t\t\t\t\t<span class=\"rosu\">https:\/\/<\/span>numedomeniu.ro\/service-keyword\/\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t<object class=\"canvas-obj sajeata anim-trigger\" data=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/canvas\/optimizare-seo\/sajeata\/index.html\"><\/object>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\r\n\t<section class=\"url-www-nonwww\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-7\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>Identifying, correcting and <strong>avoiding duplicates of www and non-www <\/strong><\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-5\">\r\n\t\t\t\t\t<p>This problem leads to confusion in Google index, as the crawlers identify the two different address versions as two different sub-domains, thus interpreting textual content as a duplicate and downgrades in rankings.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"offset-lg-1 col-lg-6\">\r\n\t\t\t\t\t<ul class=\"fara-bullet\">\r\n\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t<div class=\"url-ex\">\r\n\t\t\t\t\t\t\t\t<span class=\"rosu\">http:\/\/<\/span>numedomeniu.ro\/service-keyword\/\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t<div class=\"url-ex\">\r\n\t\t\t\t\t\t\t\t<span class=\"rosu\">http:\/\/www.<\/span>numedomeniu.ro\/service-keyword\/ \r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\t<section class=\"url-trailing-slash\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-7\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>Identifying, correcting and <strong>avoiding trailing slash duplicates  <\/strong><\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-5\">\r\n\t\t\t\t\t<p>Website addresses are divided into directories and individual pages using the slash (\/) symbol. The slash (\/) symbol is used to develop a correct domain name address structure for pages and directories.<\/p>            \r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"offset-lg-1 col-lg-6\">\r\n\t\t\t\t\t<ul class=\"fara-bullet\">\r\n\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t<div class=\"url-ex\">\r\n\t\t\t\t\t\t\t\thttps:\/\/www.numedomeniu.ro\/service-keyword\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t<div class=\"url-ex\">\r\n\t\t\t\t\t\t\t\thttps:\/\/www.numedomeniu.ro\/service-keyword<span class=\"rosu\"><b>\/<\/b><\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\t<section class=\"url-ip-domain\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-7\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>Identifying, correcting, and <strong>avoiding IP generated duplicates<\/strong><\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-5\">\r\n\t\t\t\t\t<p>To avoid duplicates of two identical web pages with different URL addresses, we identify whether the IP of the server redirects to the domain name of the website.<\/p>            \r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"offset-lg-1 col-lg-6\">\r\n\t\t\t\t\t<ul class=\"fara-bullet\">\r\n\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t<div class=\"url-ex\">\r\n\t\t\t\t\t\t\t\thttps:\/\/<span class=\"rosu\">138.201.xx.xxx<\/span>\/service-keyword\/\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t<div class=\"url-ex\">\r\n\t\t\t\t\t\t\t\thttps:\/\/<span class=\"rosu\">www.numedomeniu.ro<\/span>\/service-keyword\/\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>       \r\n<\/section>\r\n<section class=\"optimseo-html\">\r\n\t<section class=\"html-title\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<div class=\"heading-box actiuni\">\r\n\t\t\t\t\t\t<h2>HTML optimization actions<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-5\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>Title<\/h3>\r\n\t\t\t\t\t\t<h4>The title heading of the page is a <span>Google ranking factor<\/span><\/h4>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<p>The Meta Title is the title of the website and\/or the title of a web page, as you can read in the browser tab or as displayed in Google search results, to present the content topic of a page. The Meta Title text should score between 56 and 70 characters in length.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<p>Search engines will truncate the page title to 70 characters. It is recommended that the text of the title should be drafted in a concise and informative way for potential visitors, also to contain the keyword that describes the content of the page.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-12\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/optimseo-title.png\" alt=\"Meta Title\">\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row metode\">\r\n\t\t\t\t<div class=\"col-lg-12\">\r\n\t\t\t\t\t<h5>Recommended optimization methods:<\/h5>\r\n\t\t\t\t\t<ul class=\"fara-bullet linie-verde\">\r\n\t\t\t\t\t\t<li>Priority for keyword or key-formula<\/li>\r\n\t\t\t\t\t\t<li>Avoid the truncation of the text<\/li>\r\n\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t<ul class=\"fara-bullet linie-verde\">\r\n\t\t\t\t\t\t<li>Use the brand name<\/li>\r\n\t\t\t\t\t\t<li>Write the title under 50-60 characters<\/li>\r\n\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\t<section class=\"meta-description\">\r\n\t\t<div class=\"container\">      \r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-5\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>META DESCRIPTION<\/h3>              \r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-5\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h4>A summary that tells the whole story<\/h4>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<p>The Meta Description text has a length of 163 characters, and search engines will truncate this text to 156 characters. The text provides a summary of the content of the website page and writing this text is recommended for descriptive value. <\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-7\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/optimseo-meta-description.png\" alt=\"Meta Description\">\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row metode\">\r\n\t\t\t\t<div class=\"col-lg-5\">\r\n\t\t\t\t\t<p>Although it\u2019s not considered a ranking factor, the Meta Description text can generate clicks if people find the message attractive. <\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<ul class=\"fara-bullet linie-verde\">\r\n\t\t\t\t\t\t<li>Be concise to avoid truncation of text<\/li>\r\n\t\t\t\t\t\t<li>Use a keyword or a key-phrase<\/li>\r\n\t\t\t\t\t\t<li>Write the description under 150-160 characters<\/li><\/ul>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t<section class=\"social-media\">\r\n\t\t\t<div class=\"container\">\r\n\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t<div class=\"col-lg-5\">\r\n\t\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t\t<h3>The Social Media dimension<\/h3>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<p>OTechnical SEO actions are a must-have in the social media context. <br>\r\n\t\t\t\t\t\tIf you share a website article on Facebook, you&#8217;ll notice that when you post the URL name into the message bar, the article displays the page preview. You can see the featured image, including the title and a description text. <\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<p>The presence of an optimized Open Graph structure allows for accurate indexing of pages in Facebook posts.<\/p>\r\n\t\t\t\t\t\t<blockquote>\r\n\t\t\t\t\t\t\t<p>A good interaction with communities on social networks guarantees that users share quality content, which eventually leads traffic to the website.<\/p>\r\n\t\t\t\t\t\t<\/blockquote>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t<div class=\"col-lg-6 og\">\r\n\t\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t\t<h4>Open Graph Protocol<\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<p>Developed by Facebook, the Open Graph protocol is used to integrate articles from websites into Facebook posts in order to be displayed with attributes organic to other Facebook posts to receive  \u2013 <strong>Like, Share, comments.<\/strong><\/p>\r\n<p>Open Graph meta tags are integrated into the code of the web pages in the <head>.<\/p>\r\n\t\t\t\t\t\t<blockquote>\r\n\t\t\t\t\t\t\t<p>Open Graph tags are not SEO ranking factors, but will contribute to the performance of links posted on Facebook so that they display the right information to drive traffic to the website<\/p>\r\n\t\t\t\t\t\t<\/blockquote>\r\n\t\t\t\t\t\t<div class=\"cod-box\">\r\n\t\t\t\t\t\t\t<span class=\"descr-img\">Cod Sursa &#8211; Open Graph Protocol<\/span>\r\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/optimseo-open-graph-protocol-cod.png\" alt=\"Exemplu cod Open Graph Protocol\">\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"share-box\">\r\n\t\t\t\t\t\t\t<span class=\"descr-img\">Share pe FaceBook<\/span>\r\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/optimseo-og-facebook-share.png\" alt=\"Exemplu Articol sharuit pe Facebook cu Open Graph Protocol\">\r\n\t\t\t\t\t\t\t<object class=\"canvas-obj facebook-share anim-trigger\" data=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/canvas\/optimizare-seo\/facebook\/index.html\"><\/object>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-lg-6 twcard\">\r\n\t\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t\t<h4>Twitter Card<\/h4>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<p>Twitter tags resemble Facebook Open Graph tags and are based on the same conventions as the OG protocol. When the Twitter Card processor searches for labels on a page, it first checks the specific Twitter property and, if not present, returns to the OG property.<\/p>\r\n\t\t\t\t\t\t<blockquote>\r\n\t\t\t\t\t\t\t<p>Twitter Cards tags  are not SEO ranking factors, but will contribute to the performance of the links posted on Twitter so as to display the desired information and drive traffic to the website.<\/p>\r\n\t\t\t\t\t\t<\/blockquote>\r\n\t\t\t\t\t\t<div class=\"cod-box\">\r\n\t\t\t\t\t\t\t<span class=\"descr-img\">Cod Sursa &#8211; Twitter Card<\/span>\r\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/optimseo-twittercard-cod.png\" alt=\"Exemplu cod TwitterCard\">\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"share-box\">\r\n\t\t\t\t\t\t\t<span class=\"descr-img\">Share pe Twitter<\/span>\r\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/optimseo-twittercard-twitter-share-full.png\" alt=\"Exemplu Articol sharuit pe Twitter cu TwitterCard\">\r\n\t\t\t\t\t\t\t<object class=\"canvas-obj twitter-share anim-trigger\" data=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/canvas\/optimizare-seo\/twitter\/index.html\"><\/object>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/section>\r\n\r\n\t\t<section class=\"microdata-schema-org\">\r\n\t\t\t<div class=\"container\">\r\n\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t<div class=\"col-lg-7\">\r\n\t\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t\t<h3>Schema.org microdata optimization<\/h3>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<p>Schema.org is a programming standard that streamlines HTML5 attribute sets to structure specific information on web pages to be read as distinctive by search engines. <\/p>\r\n\t\t\t\t\t\t<p>. Proper use of Schema.org micro data is a fundamental element in any SEO optimization strategy. <\/p>\r\n\t\t\t\t\t\t<p>We can add Schema.org elements by optimizing HTML tags. You can see a comparative example of programming code presented with versus without micro data attributes: <\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<div class=\"ex-nonschema\">\r\n\t\t\t\t\t\t\t<span>Example:<\/span>\r\n\t\t\t\t\t\t\t<div class=\"grupat\">S.C. AGENTIA FORTIN S.R.L<br>\r\n\t\t\t\t\t\t\tAgentia de comunicare digitala.<\/div>\r\n\t\t\t\t\t\t\t<div class=\"grupat\">\r\n\t\t\t\t\t\t\t\tDetalii contact<br>\r\n\t\t\t\t\t\t\t\tPunct de lucru:<br>\r\n\t\t\t\t\t\t\t\tStr. Agricultori 113, Sector 2,Bucuresti,Romania<br>\r\n\t\t\t\t\t\t\t\tTel:+40 733 367 846,<br>\r\n\t\t\t\t\t\t\t\tFax:+40 725 367 846,<br>\r\n\t\t\t\t\t\t\t\tE-mail: office@fortin.agency\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"grupat\">\r\n\t\t\t\t\t\t\t\tManageri:\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"grupat\">\r\n\t\t\t\t\t\t\t\tAlexandru Harbuzaru<br>\r\n\t\t\t\t\t\t\t\tSocial Media Manager\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"grupat\">\r\n\t\t\t\t\t\t\t\tMihai Badea<br>\r\n\t\t\t\t\t\t\t\tSenior SEM Manager\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"row microdata-ex\">\r\n\t\t\t\t\t<div class=\"col-lg-6 microdata-cod\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/optimseo-microdata-schema-org-cod.png\" alt=\"Exemplu Microdata Schema.org\">\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-lg-6 microdata-bot\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/optimseo-microdata-google-test.png\" alt=\"Exemplu interpretare Google Microdata Schema.org\">\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t<\/section>\r\n\t<section class=\"optimseo-continut\">\r\n\r\n\t\t<section class=\"kw-mapping\">\r\n\t\t\t<div class=\"container\">\r\n\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<div class=\"heading-box actiuni\">\r\n\t\t\t\t\t\t\t<h2>Website content and information optimization actions<\/h2>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<div class=\"heading-box pt-120\">\r\n\t\t\t\t\t\t\t<h3>Importance of textual content <span>for SEO optimization<\/span><\/h3>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<blockquote>\r\n\t\t\t\t\t\t\t<p>We develop advertising concepts to address targeted messages to the public, we optimize to semantically connect links to keywords for best indexation in Google results.<\/p>\r\n\t\t\t\t\t\t<\/blockquote>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<p>Research allows us to discover the language of the industry, capitalize on semantic opportunities to connect with the audience, draft a keyword map to write articles and greet visitors with text relevant to Google searches for products and services.<\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t<section class=\"optimseo-text-multim\">\r\n\t\t\t<div class=\"container\">\r\n\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/optimseo-optimizare-continut.png\" alt=\"Optimizarea con\u021binut\">\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t\t<h3>Optimization of text and <span>multimedia content<\/span><\/h3>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<p>A remarkable website with Google authority in its domain of activity is defined by the quality of multimedia content &#8211; text, images, video, rich media. Its pages provide specialized information for visitors, thus the value of the content is high, clearly superior to the competition.<\/p>\r\n\t\t\t\t\t\t<p>The textual content must have two attributes &#8211; generate product demand and be easy to link. Ideally, the content of a web page presents specific information about a single subject &#8211; product, service or work philosophy &#8211; relevant information within the scope of activity, and receives link juice from being interconnected with other websites. <\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t<section class=\"continut-subtire\">\r\n\t\t\t<div class=\"container\">\r\n\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t\t<h3>Thin content \u2013<span>\r\n\t\t\t\t\t\t\tLow number of words per page<\/span><\/h3>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<p>To become relevant and gain authority, the ideal volume of textual content should over 500 words per page.<\/p>\r\n\t\t\t\t\t\t<p>Conversely, Google labels the page with thin content and it becomes inferior in terms of priority for indexation in the results page favoring other websites with better documented content.<\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/optimseo-continut-subtire.png\" alt=\"thin content example\">\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t<section class=\"continut-duplicat\">\r\n\t\t\t<div class=\"container\">\r\n\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<div><span class=\"icon-copyscape\"><\/span><\/div>\r\n\t\t\t\t\t\t<ul class=\"fara-bullet\">\r\n\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/optimseo-pagina-duplicat.png\" alt=\"Exemplu pagina continut duplicat\">\r\n\t\t\t\t\t\t\t\t<div class=\"img-descr\">\r\n\t\t\t\t\t\t\t\t\t<span>Site 1<\/span>\r\n\t\t\t\t\t\t\t\t\t<span>\/product\/shoes\/<\/span>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/optimseo-pagina-duplicat.png\" alt=\"Exemplu pagina continut duplicat\">\r\n\t\t\t\t\t\t\t\t<div class=\"img-descr\">\r\n\t\t\t\t\t\t\t\t\t<span>Site 2<\/span>\r\n\t\t\t\t\t\t\t\t\t<span>\/article\/red-shoes\/<\/span> \r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t<li>\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/optimseo-pagina-duplicat.png\" alt=\"Exemplu pagina continut duplicat\">\r\n\t\t\t\t\t\t\t\t<div class=\"img-descr\">\r\n\t\t\t\t\t\t\t\t\t<span>Site 3<\/span>\r\n\t\t\t\t\t\t\t\t\t<span>\/product\/id=1234<\/span> \r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t\t<h3>Duplicate content \u2013 <span>\r\n\t\t\t\t\t\t\tIdentical texts on two different web pages <\/span><\/h3>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<p>When a text on a particular page of a website is identical to the text on another website, including on the same website, Google interprets this signal as duplicate content, which becomes a factor for under-ranking. <br>Original texts are a clear indication of relevance in the field and authority on Google.<\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t<section class=\"fresh-content\">\r\n\t\t\t<div class=\"container\">\r\n\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t\t<h3>Updating with fresh content<\/h3>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<p>An essential factor for top rankings in search results is updating the website with fresh content. New articles need to be published constantly to convey the signal that the website is active, receives many visits and is therefore relevant to the top position in the search results.<\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<blockquote>\r\n\t\t\t\t\t\t\t<p>SEO optimization values the content, but the content itself needs to be valuable.<\/p>\r\n\t\t\t\t\t\t<\/blockquote>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t<section class=\"tipuri-cuvinte-cheie\">\r\n\t\t\t<div class=\"container\">\r\n\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t\t<h3>Using keywords to reach <span>audience profiles<\/span><\/h3>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<p>Keyword research is useful to understand market dynamics in terms of supply and demand. Knowing the keywords and phrases used by people in Google searches leads to targeting visitors to the web page.<\/p>\r\n\t\t\t\t\t\t<p>Specificity is key factor to choosing keywords. To direct traffic to the website, we use short-tail, long-tail, broad match, exact match or phrase match keywords. <\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<blockquote>\r\n\t\t\t\t\t\t\t<p>Marketing wise, it is important to understand the motivation of an audience category to anticipate changes in demand and respond with offers in a timely manner.<\/p>\r\n\t\t\t\t\t\t<\/blockquote>\r\n\t\t\t\t\t\t<p>A diverse range of keywords make the gradual transition from general to specific to cover a generous range of potential anchors. <\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"row ex-pantofi\">\r\n\t\t\t\t\t<div class=\"col-lg-12\">\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t<section class=\"headinguri\">\r\n\t\t\t<div class=\"container\">\r\n\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t<div class=\"col-lg-7\">\r\n\t\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t\t<h3>The H1 Heading tag \u2013<span>\r\n\t\t\t\t\t\t\tImportant Google ranking factor<\/span><\/h3>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t<div class=\"col-lg-6 arbore-anim\">\r\n\t\t\t\t\t\t<p>The H1 tag is an HTML element that indicates the title (and topic) of a website. It\u2019s considered a Google priority factor and an important signal for the search engine in terms of reading the content of a text page.<\/p>\r\n\r\n\t\t\t\t\t\t<object class=\"canvas-obj arbore anim-trigger\" data=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/canvas\/optimizare-seo\/arbore\/index.html\"><\/object>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<p>The H1 heading is often the first element a visitor sees in search results or when they reach a web page. Therefore, it is imperative that this title indicates the visitor is in the right place and will find the right content. <\/p>\r\n\t\t\t\t\t\t<p>Heading tag labels are consecutive, from H1 to H6, and the order of the headings structure guides the page scan to a keyword-based indexing.<\/p>\r\n\t\t\t\t\t\t<p>Google scans the keywords from a search query and reads the user&#8217;s intention.<\/p>\r\n\t\t\t\t\t\t<p>Understanding the search intent behind target keyword queries can lead to customizing H1 tags to speak directly to people\u2019s intents. <\/p>\r\n\t\t\t\t\t\t<blockquote>\r\n\t\t\t\t\t\t\t<p>If Google reads the intent of a keyword search and the query is similar in the heading tags on the website, it will lead to priority in the Search rankings.<\/p>\r\n\t\t\t\t\t\t<\/blockquote>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t<section class=\"optimizare-imagini\">\r\n\t\t\t<div class=\"container\">\r\n\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t\t<h3>Image optimization<\/h3>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<p>Featuring images in articles allows the texts to be received with focus and understanding, images enhance the reading experience in regards to the subject of an article. Alt tags are HTML references that describe the subject of an image for Google scanning. <\/p>\r\n\t\t\t\t\t\t<p>Using keywords in the Alt attributes is recommended to provide additional relevancy to the subject of a page.<\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t\t<b>Recommended practices<\/b>\r\n\t\t\t\t\t\t<ul class=\"fara-bullet linie-verde\">\r\n\t\t\t\t\t\t\t<li>Integrate keywords into ALT attributes for images<\/li>\r\n\t\t\t\t\t\t\t<li>Using descriptive names for images<\/li>\r\n\t\t\t\t\t\t\t<li>Compress the image size<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-lg-10 offset-lg-1\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/optimseo-imag-wiki.png\" alt=\"Optimizare SEO Imagine\">\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t<\/section>\r\n\t<section class=\"optimseo-viteza-incarcare\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-10 offset-lg-1\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h2>Optimization of web <span>loading speed<\/span><\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row speed-row\">\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>Enabling AMP \u2013 Amplified Mobile Pages <\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<p>Google&#8217;s AMP project has the role of delivering a boost in mobile page loading speed. According to Google, AMP is not a ranking factor but will eventually become one.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>Enable Cache &#8211; Cache File Collection<\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<p>It is recommended that some static sections of the website be stored by the browser in the Cache folders to allow pages to load faster at a later visit.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>Source code optimization<\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<p>It is recommended to minify and compress code files, remove excess white space for legibility, use an HTML validator to identify and correct broken tags, find invalid links to be removed, along with many other specialized techniques.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>Migrating your website for hosting performance <\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<p>Website load time will increase significantly if the website is hosted on a SSD server, unlike a HDD server. Additionally, the speed is conditioned by the processor, the ram, the PHP settings, and many other hosting factors.<\/p>\r\n\t\t\t\t\t<div class=\"cube-call-to-action anim-trigger bottom-cube\">\r\n\t\t\t\t\t\t<div class=\"cube-wrap\">\r\n\t\t\t\t\t\t\t<div class=\"levitate\">\r\n\t\t\t\t\t\t\t\t<div class=\"cube\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"face front\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/cube_3.png\"\/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"face right\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/cube_4.png\"\/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"face back\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/cube_1.png\"\/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"face left\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/cube_2.png\"\/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"face top\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/cube_5.png\"\/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"face bottom\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/cube_6.png\"\/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"shadow\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/cube_shadow.png\" alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<a href=\"#\">Read More<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\t<section class=\"optimseo-responsive\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-5\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>A responsive website <span>for mobile devices<\/span><\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<blockquote>\r\n\t\t\t\t\t\t<p>Currently, half the traffic recorded by websites comes from mobile devices, smartphones, tablets, pads.<\/p>\r\n\t\t\t\t\t<\/blockquote>\r\n\t\t\t\t\t<p>A website must be optimized to easily adjust to variable screen resolutions and to be compatible with different web browsers. <\/p>\r\n\t\t\t\t\t<p>The importance of a responsive website is major &#8211; it allows the visitor to use the applications on the page, read articles to screen size, including sharing an article on their own social network. <\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<p>Mobile optimization also converts to finger interaction on the touchscreen to replace mouse navigation. <\/p>\r\n\t\t\t\t\t<p><strong>We develop each website for all current available resolutions<\/strong><\/p>\r\n\t\t\t\t\t<object class=\"canvas-obj anim-trigger\" data=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/canvas\/optimizare-seo\/telefon\/index.html\"><\/object>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\t<section class=\"optimseo-recuperare\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-5\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>Recovering the website <span>from Google Penalties<\/span><\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<p>Sometimes the website may be under-ranked for various technical reasons, starting with a few positions under to even more pages under, which leads to lower traffic and lower financial results, depending on the field of activity.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<p>SEO optimization identifies the penalty factors (duplicate content, broken links, missing keywords, toxic backlinks etc.) and ensures recovery measures. This process may take some time, but will correct the issues to win back the positions. <\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<ul class=\"fara-bullet linie-verde\">\r\n\t\t\t\t\t\t<li>Monitoring traffic decreases<\/li>\r\n\t\t\t\t\t\t<li>Removing duplicate content<\/li>\r\n\t\t\t\t\t\t<li>Removing &#8220;thin&#8221; content<\/li>\r\n\t\t\t\t\t\t<li>Removing broken links &#8211; Error 404 pages<\/li>\r\n\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<ul class=\"fara-bullet linie-verde ml50\">\r\n\t\t\t\t\t\t<li>Removing toxic backlinks &#8211; spam links, links to malware sites<\/li>\r\n\t\t\t\t\t\t<li>Checking for unauthorized hits and links<\/li>\r\n\t\t\t\t\t\t<li><strong>\u2022\tRegistering a reconsideration request<\/strong><\/li>\r\n\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-12\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/optimseo-infografic-recuperare-google.png\" alt=\"Exemplu recuperare din penalizare Google\">\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>","protected":false},"excerpt":{"rendered":"<p>SEO Optimization Top rankings in Google Search First page rankings in search results are determined in direct relation to technical actions in programming code configurations and creative optimization of textual content on the website. Discover the SEO configurations of your website Access the Fortin SEO Audit Practical SEO applications We provide SEO optimization services that &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template\/optimizare-seo.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-293","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimization SEO On-page<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fortin.agency\/servicii-optimizare-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimization SEO On-page\" \/>\n<meta property=\"og:description\" content=\"SEO Optimization Top rankings in Google Search First page rankings in search results are determined in direct relation to technical actions in programming code configurations and creative optimization of textual content on the website. Discover the SEO configurations of your website Access the Fortin SEO Audit Practical SEO applications We provide SEO optimization services that &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fortin.agency\/servicii-optimizare-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Agentia FORTIN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fortin.agency\/\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-20T14:49:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/optimseo-title.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fortin.agency\\\/servicii-optimizare-seo\\\/\",\"url\":\"https:\\\/\\\/fortin.agency\\\/servicii-optimizare-seo\\\/\",\"name\":\"Optimization SEO On-page\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fortin.agency\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fortin.agency\\\/servicii-optimizare-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fortin.agency\\\/servicii-optimizare-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fortin.agency\\\/wp-content\\\/themes\\\/fortin\\\/assets\\\/img\\\/optimseo-title.png\",\"datePublished\":\"2018-03-24T13:06:51+00:00\",\"dateModified\":\"2019-06-20T14:49:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fortin.agency\\\/servicii-optimizare-seo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fortin.agency\\\/servicii-optimizare-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/fortin.agency\\\/servicii-optimizare-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fortin.agency\\\/wp-content\\\/themes\\\/fortin\\\/assets\\\/img\\\/optimseo-title.png\",\"contentUrl\":\"https:\\\/\\\/fortin.agency\\\/wp-content\\\/themes\\\/fortin\\\/assets\\\/img\\\/optimseo-title.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fortin.agency\\\/servicii-optimizare-seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/fortin.agency\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO Optimization services\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fortin.agency\\\/#website\",\"url\":\"https:\\\/\\\/fortin.agency\\\/\",\"name\":\"Agentia FORTIN\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fortin.agency\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimization SEO On-page","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fortin.agency\/servicii-optimizare-seo\/","og_locale":"en_US","og_type":"article","og_title":"Optimization SEO On-page","og_description":"SEO Optimization Top rankings in Google Search First page rankings in search results are determined in direct relation to technical actions in programming code configurations and creative optimization of textual content on the website. Discover the SEO configurations of your website Access the Fortin SEO Audit Practical SEO applications We provide SEO optimization services that &hellip;","og_url":"https:\/\/fortin.agency\/servicii-optimizare-seo\/","og_site_name":"Agentia FORTIN","article_publisher":"https:\/\/www.facebook.com\/fortin.agency\/","article_modified_time":"2019-06-20T14:49:06+00:00","og_image":[{"url":"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/optimseo-title.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/fortin.agency\/servicii-optimizare-seo\/","url":"https:\/\/fortin.agency\/servicii-optimizare-seo\/","name":"Optimization SEO On-page","isPartOf":{"@id":"https:\/\/fortin.agency\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fortin.agency\/servicii-optimizare-seo\/#primaryimage"},"image":{"@id":"https:\/\/fortin.agency\/servicii-optimizare-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/optimseo-title.png","datePublished":"2018-03-24T13:06:51+00:00","dateModified":"2019-06-20T14:49:06+00:00","breadcrumb":{"@id":"https:\/\/fortin.agency\/servicii-optimizare-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fortin.agency\/servicii-optimizare-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fortin.agency\/servicii-optimizare-seo\/#primaryimage","url":"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/optimseo-title.png","contentUrl":"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/optimseo-title.png"},{"@type":"BreadcrumbList","@id":"https:\/\/fortin.agency\/servicii-optimizare-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fortin.agency\/"},{"@type":"ListItem","position":2,"name":"SEO Optimization services"}]},{"@type":"WebSite","@id":"https:\/\/fortin.agency\/#website","url":"https:\/\/fortin.agency\/","name":"Agentia FORTIN","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fortin.agency\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/fortin.agency\/en\/wp-json\/wp\/v2\/pages\/293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fortin.agency\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fortin.agency\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fortin.agency\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fortin.agency\/en\/wp-json\/wp\/v2\/comments?post=293"}],"version-history":[{"count":0,"href":"https:\/\/fortin.agency\/en\/wp-json\/wp\/v2\/pages\/293\/revisions"}],"wp:attachment":[{"href":"https:\/\/fortin.agency\/en\/wp-json\/wp\/v2\/media?parent=293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}