{"id":267,"date":"2018-03-24T12:31:15","date_gmt":"2018-03-24T12:31:15","guid":{"rendered":"https:\/\/fortin.agency\/campanii-adwords\/"},"modified":"2019-01-10T15:09:43","modified_gmt":"2019-01-10T15:09:43","slug":"google-adwords-promotion","status":"publish","type":"page","link":"https:\/\/fortin.agency\/en\/google-adwords-promotion\/","title":{"rendered":"Google Adwords Promotion"},"content":{"rendered":"<section class=\"paZona\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-lg-12\">\r\n\t\t\t\t<div class=\"gadw\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/google-text.png\" alt=\"Google\"\/>\r\n\t\t\t\t\t<span class=\"adwords\">AdWords<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<img decoding=\"async\" class=\"adwords-logo\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/adw-logo.png\" alt=\"Google AdWords\"\/>\r\n\t\t\t\t<h1 class=\"digital-mkt\"><span>D<\/span><span>i<\/span><span>g<\/span><span>i<\/span><span>t<\/span><span>a<\/span><span>l<\/span><span> <\/span><span>m<\/span><span>a<\/span><span>r<\/span><span>k<\/span><span>e<\/span><span>t<\/span><span>i<\/span><span>n<\/span><span>g<\/span><span> <\/span><span>l<\/span><span>a<\/span><span> <\/span><span>p<\/span><span>u<\/span><span>t<\/span><span>e<\/span><span>r<\/span><span>e<\/span><span>a<\/span><span> <\/span><span>F<\/span><span>o<\/span><span>r<\/span><span>t<\/span><span>i<\/span><span>n<\/span><\/h1>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<img decoding=\"async\" class=\"adw-biker\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/bike-biker.png\" alt=\"bike\"\/>\r\n<\/section>\r\n<section class=\"adw-intro\">\r\n\t<section class=\"top-continut\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-8\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h2 class=\"h3\">We are Google AdWords<span>performance players<\/span><img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/adw-Google_AdWords.png\" alt=\"Google Adwords\"><\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<p>Before reading through this page, you should know that Google AdWords services are relatively expensive. Additionally to the budget allocated for Google&#8217;s algorithm, our agency budget guarantees that campaigns are properly set up in terms of cost-optimization and maintenance to help drive efficient advertising on Google.<\/p>\r\n\t\t\t\t\t<p>We are quite new on the local market (2015) and our mission is to develop cost-effective and profitable sales campaigns for our customers.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6 rgt-side\">          \t\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/adwords-p2-img.jpg\" alt=\"\">\r\n\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/fortin.agency\/contact\/\">Join the competition<\/a>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\r\n\t<section class=\"mdl-continut\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>If you need superior advertising results <span>you\u2019re welcome to work<\/span> with us<\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6 rgt-side\">\r\n\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/fortin.agency\/contact\/\">Join the competition<\/a>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-6 lft-side\">\r\n\t\t\t\t\t<p>We can outsmart your competition, they become our competition. Our experience spans over 15 years of practice in Romania and other geographic areas:<br>\r\n\t\t\t\t\tUSA, Canada, Israel, Saudi Arabia etc. We have reached remarkable performance numbers that come as strong recommendations for our agency to manage your Google AdWords marketing budget and campaigns<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6 rgt-side\">   \r\n\t\t\t\t\t<p>We understand that Google AdWords promotion equals a considerable investment, our interest is to help you make a <b>significant profit on conversion<\/b> so that our Google AdWords campaigns are worth every cent.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<object class=\"canvas-obj anim-trigger\" data=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/canvas\/adw\/linii\/index.html\"><\/object>\r\n\t<\/section>\r\n\t<section class=\"btm-continut\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-6 lft-side\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<span class=\"h3\">In 2017, we managed to:<\/span>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<ul class=\"fara-bullet linie\">\r\n\t\t\t\t\t\t<li>Reduce average Per Click Cost for managed campaigns by over 60%<\/li>\r\n\t\t\t\t\t\t<li>Generate sales of over 30 million euros<\/li>\r\n\t\t\t\t\t\t<li>Extend the PPC department and operate on foreign markets<\/li>\r\n\t\t\t\t\t\t<li>Reach and keep first Google position for all clients<\/li>\r\n\t\t\t\t\t\t<li>Generate over 1,800,000,000 ad impressions<\/li>\r\n\t\t\t\t\t\t<li>Attract more than 500,000,000 visits to promoted sites<\/li>\r\n\t\t\t\t\t\t<li>Get click rates between 25% and 40%<\/li>\r\n\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t<p>And the results keep improving on a daily basis.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"offset-lg-1 col-lg-5 d-none d-lg-block rgt-side\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/adwords-p3-logo-big.png\" alt=\"\">\r\n\t\t\t\t<\/div>          \r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<\/section>\r\n<section class=\"adw-ce-cum\">\r\n\t<section class=\"top-continut\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-12\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h2 class=\"h3\">What is and how does <span>Google AdWords work?<\/span> <br><img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/adw-Google_AdWords.png\" alt=\"Google Adwords\"><\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<p>Google AdWords is a paid Google Pay Per Click (PPC) advertising platform. The way it works is quite simple: <\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<ul class=\"fara-bullet bullet\">\r\n\t\t\t\t\t\t<li>When searching on Google, people enter <b>keywords<\/b> or key phrases to get relevant results &#8211; products, services, or information<\/li>\r\n\t\t\t\t\t\t<li>There are two types of search results on Google \u2013 <b>organic results and paid results<\/b>Paid results represent the first 3 positions on the first Google&#8217;s results page marked with the Ads symbol, featured above organic results, also featured as the last 3 positions on the Google results page<\/li>\r\n\t\t\t\t\t\t<li>When people click on an ad, they are directed to a website\u2019s promoted page, and the Cost Per Click is paid to Google by the website owner in return for a visit <\/li>\r\n\t\t\t\t\t\t<li>The Cost Per Click system is applied to each campaign-targeted keyword and is determined by the keyword&#8217;s bidding cost within an activity domain<\/li>\r\n\t\t\t\t\t\t<li>The cost of a Google AdWords campaign is quite high and the profit you earn may be major if all the Google optimization conditions are met<\/li>\r\n\t\t\t\t\t\t<li>Google AdWords offers all the tools necessary for audience monitoring, calibration and accurate targeting to deliver the best results.<\/li>\r\n\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"offset-lg-1 col-lg-5 d-none d-lg-block\">\r\n\t\t\t\t\t<img decoding=\"async\" class=\"gadshp\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/adw-home_r_browser.png\" alt=\"\">\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\t<section class=\"mdl-continut\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-12\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>We can reach the first position in Google results <span>for the lowest Cost Per Click prices in Romania<\/span><\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6 lft-side\">\r\n\t\t\t\t\t<p>We are very profitable for clients to handle their Google AdWords online marketing campaigns.<\/p>\r\n\t\t\t\t\t<p>If you&#8217;re new to the Google AdWords system, you&#8217;ll find out all you need to know about making sales by attracting traffic to your website from Google searches.<\/p>\r\n\t\t\t\t\t<p>If you&#8217;re already advertising your business with Google AdWords, you\u2019re reaching first Google position at a certain CPC, we can consolidate your first position on Google at lower costs to earn a bigger profit.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6 rgt-side\">\r\n\t\t\t\t\t<img decoding=\"async\" class=\"masina anim-trigger\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/masina.png\" alt=\"\">\r\n\t\t\t\t\t<img decoding=\"async\" class=\"cupa anim-trigger\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/cupa.png\" alt=\"\">\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\t<section class=\"btm-continut\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-12\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>Optimizing costs and delivering financial results<\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<blockquote>\r\n\t\t\t\t\t\t<p>We are experienced Google AdWords marketers. Our advantage is essential know-how \u2013 to : <span>accurately calibrate advertising campaigns for low costs and maximum results<\/span><\/p>\r\n\t\t\t\t\t<\/blockquote>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6 lft-side\">\r\n\t\t\t\t\t<p>Paid advertising on Google is the most direct and efficient method of promoting a website to receive new visitors and reach benchmark sales of products or services. <\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<p>Conversely, the level of difficulty in managing a campaign is very high, and<b> advertising success is conditioned by a number of interdependent factors<\/b>, including competitor\u2019s bids:<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-6 lft-side\">\r\n\t\t\t\t\t<div class=\"tab\">\r\n\t\t\t\t\t\t<div class=\"nfo\">\r\n\t\t\t\t\t\t\t<h4>AdRank \u2013 Ad positioning<\/h4>\r\n\t\t\t\t\t\t\t<p>AdRank determines the position the ad will display in search results. It\u2019s calculated as an equation determined by:<\/p>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<button class=\"tablinks\" onclick=\"gadTabs(event, 'Tab1')\" id=\"defaultOpen\">QUALITY SCORE<\/button>\r\n\t\t\t\t\t\t<button class=\"tablinks\" onclick=\"gadTabs(event, 'Tab2')\">Keyword bid score <\/button>\r\n\t\t\t\t\t\t<button class=\"tablinks\" onclick=\"gadTabs(event, 'Tab3')\">Functional extensions (phone number, address on map, etc.)<\/button>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6 rgt-side\">\r\n\t\t\t\t\t<div id=\"Tab1\" class=\"continuttab\">\r\n\t\t\t\t\t\t<h4>Quality Score &#8211; Scor de calitate<\/h4>\r\n\t\t\t\t\t\t<p>The quality score determines the relevance of the ad in the context of keyword searches. It\u2019s calculated considering 3 main factors, along with other secondary factors:<\/p>\r\n\t\t\t\t\t\t<ul class=\"fara-bullet bullet\">\r\n\t\t\t\t\t\t\t<li>CTR (Click Through Rate) \u2013 Estimated click rate on a link<\/li>\r\n\t\t\t\t\t\t\t<li>Relevance of ad text based on keywords<\/li>\r\n\t\t\t\t\t\t\t<li>The quality of the web page the user reaches<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div id=\"Tab2\" class=\"continuttab\">\r\n\t\t\t\t\t\t<h4>Keyword bid score<\/h4>\r\n\t\t\t\t\t\t<p>Scor determinat de bid (suma de licitare per cuv\u00e2nt cheie)<\/p>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t<div id=\"Tab3\" class=\"continuttab\">\r\n\t\t\t\t\t\t<h4>Functional extensions (phone number, address on map, etc.)<\/h4>\r\n\t\t\t\t\t\t<p>Functional extensions (phone number, address on map, etc.) <\/p> \r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<script>\r\n\t\t\t\t\tfunction gadTabs(evt, numeTab) {\r\n\t\t\t\t\t\tvar i, continuttab, tablinks;\r\n\t\t\t\t\t\tcontinuttab = document.getElementsByClassName(\"continuttab\");\r\n\t\t\t\t\t\tfor (i = 0; i < continuttab.length; i++) {\r\n\t\t\t\t\t\t\tcontinuttab[i].style.display = \"none\";\r\n\t\t\t\t\t\t}\r\n\t\t\t\t\t\ttablinks = document.getElementsByClassName(\"tablinks\");\r\n\t\t\t\t\t\tfor (i = 0; i < tablinks.length; i++) {\r\n\t\t\t\t\t\t\ttablinks[i].className = tablinks[i].className.replace(\" active\", \"\");\r\n\t\t\t\t\t\t}\r\n\t\t\t\t\t\tdocument.getElementById(numeTab).style.display = \"block\";\r\n\t\t\t\t\t\tevt.currentTarget.className += \" active\";\r\n\t\t\t\t\t}\r\n\t\t\t\t\tdocument.getElementById(\"defaultOpen\").click();\r\n\t\t\t\t<\/script>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-12\">\r\n\t\t\t\t\t<object class=\"canvas-obj anim-trigger\" data=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/canvas\/adw\/grafic\/index.html\" type=\"text\/html\"><\/object>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<\/section>\r\n\r\n<section class=\"adw-gadw\">\r\n\t<section class=\"top-continut\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-12\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h2><span>Google Adwords<\/span><img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/adw-Google_AdWords.png\" alt=\"Google Adwords\"> <br>is a sponsored advertising tool<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-6 lft-side\">\r\n\t\t\t\t\t<p>In short and medium term prospects, Google AdWords helps websites achieve superior results to organic search results. It may difficult to keep the first position without constant investment and without an optimized website. We can achieve medium to long term superior organic positions by employing a SEO keyword promotion campaign.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6 rgt-side\">\r\n\t\t\t\t\t<blockquote>\r\n\t\t\t\t\t\t<p>A Fortin expert can make a big difference between low results and high results, between a campaign that is wasting the marketing budget and a profitable sales campaign.<\/p>\r\n\t\t\t\t\t<\/blockquote>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\t<section class=\"mdl-continut\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-12\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3><span>Google Adwords <\/span><img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/adwords_p8-logo.png\" alt=\"\"> <br>delivers the best chances of success for online marketing<\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row\">\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<p>AdWords is a very useful tool for supporting large volumes of sales, but also to generate Brand Awareness. Image capital earned from market presence is as profitable on long term prospects as making sales. <\/p>\r\n\t\t\t\t\t<p>There are a number of factors to control for high performance advertising campaigns - keywords, an optimized sales strategy for your business, accurate audience targeting, consistent campaign tracking and calibration. <\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t\t<p>Success is predicated on marketing objectives and actions - if you have a small marketing budget and you want to invest little and win big, it is unlikely to work. If you have a medium to large budget, we can implement a step-by-step investment campaign in which we reach goals and increase the CPC to reach higher benchmarks.<\/p>\r\n\t\t\t\t\t<blockquote>\r\n\t\t\t\t\t\t<p>Keeping the first position in Google results is not solely dependent on the AdWords campaign<\/p>\r\n\t\t\t\t\t<\/blockquote>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row CTAexpImg align-items-center\">\r\n\t\t\t\t<div class=\"col-lg-6 col-md-5 lft-side\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h5>Do you want to know how to pay lower costs per click and outrank your competition?<\/h5>\r\n\t\t\t\t\t\t<h6>Welcome to Fortin Agency.<\/h6>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6 col-md-7 rgt-side\">\r\n\t\t\t\t\t<div itemprop=\"alumni\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/Person\" class=\"colegu\">\r\n\t\t\t\t\t\t<div class=\"img-coleg\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/mihai-money-maker.jpg\" itemprop=\"image\" alt=\"Mihai Badea\">\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"detalii-coleg\">\r\n\t\t\t\t\t\t\t<span itemprop=\"name\">Mihai Badea<\/span>\r\n\t\t\t\t\t\t\t<span itemprop=\"jobTitle\">Google AdWords Specialist<\/span>\r\n\t\t\t\t\t\t\t<span itemprop=\"telephone\"><a href=\"tel:+40733367846\">0733 367846<\/a><\/span>\r\n\t\t\t\t\t\t\t<span itemprop=\"email\">mihai@fortin.agency<\/span>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\t<section class=\"btm-continut\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"row odd f1\">\r\n\t\t\t\t<div class=\"col-lg-6 lft-side\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>We address a well-targeted audience<\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<p>We target potential visitors with the intent to purchase, part of the online business\u2019 audience, as determined by keyword trends. A sprint campaign (large short-term investment for bigger objectives) is very costly and difficult to sustain in the long run. The best winning strategy with Google AdWords is to support a steady paced marathon campaign with the idea of lowering Cost Per Click and getting targeted traffic.<\/p> \r\n\t\t\t\t\t<p class=\"juma\">Cea mai bun\u0103 strategie de c\u00e2\u0219tig cu Google AdWords este s\u0103 sus\u021binem o campanie maraton, la ritm constant, \u00een ideea de a reduce cost per click \u0219i de a ob\u021bine trafic targetat. <\/p>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"imghvr\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/adwords_flip-card-01.jpg\" alt=\"\">\r\n\t\t\t\t\t<img decoding=\"async\" class=\"img\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/caseta-front-01.png\" alt=\"\">\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6 rgt-side\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>We implement and monitor the ad campaign<\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<p>Financial investment is important in AdWords campaigns, as well as the implementation and the monitorization of ad campaigns, yet we also need to focus our attention on the Google evaluation criteria or the content elements of an ad - the text and the promotion message. Along with the creative message, the variety of functional extensions that can accompany the ad allows us to add phone buttons, map, special offers. <\/p>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"imghvr\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/adwords_flip-card-02.jpg\" alt=\"\">\r\n\t\t\t\t\t<img decoding=\"async\" class=\"img\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/caseta-front-02.png\" alt=\"\">\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row even f2\">\r\n\t\t\t\t<div class=\"col-lg-6 lft-side\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>We write ads that generate action<\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<p>Potential visitors will click the link if the ad text is appealing, they will spend more time on your website and possibly also make a purchase if the information on the website is relevant, if the path to a purchase is intuitive, and if a Call To Action message would motivate a purchase. <\/p>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"imghvr\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/adwords_flip-card-03.jpg\" alt=\"\">\r\n\t\t\t\t\t<img decoding=\"async\" class=\"img\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/caseta-front-03.svg\" alt=\"\">\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6 rgt-side\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>We add functional extensions for interaction<\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<p>Text ads in the Search Network can be supplemented with additional information, both for an increase in CTR (Click-Through Rate), also for greater visibility on the results page. AdWords displays one or more extensions when it renders that the extension (or combination of extensions) will improve ad performance and when the ad has an Ad Rank favorable enough to display extensions.<\/p>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"imghvr\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/adwords_flip-card-04.jpg\" alt=\"\">\r\n\t\t\t\t\t<img decoding=\"async\" class=\"img\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/caseta-front-04.svg\" alt=\"\">\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row odd f3\">\r\n\t\t\t\t<div class=\"col-lg-6 lft-side\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>We optimize each and every aspect of a campaign<\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<p>Google AdWords campaigns can direct large numbers of visitors to promoted landing pages. If the web pages are Google optimized, the content is creative and commercial (text, graphics, experience, user interaction) the chances of converting visitors to buyers are very favorable. <\/p>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"imghvr\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/adwords_flip-card-05.jpg\" alt=\"\">\r\n\t\t\t\t\t<img decoding=\"async\" class=\"img\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/caseta-front-05.jpg\" alt=\"\">\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6 rgt-side\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>Ad Ranking and Quality Score<\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<p>Ad Ranking is the position of a pay-per-click (PPC) ad on the Google search results page after a keyword search. Ad placement is conditioned by the ranking of each keyword included in the ad, determined by the keyword's bid price or the number of ads in a group multiplied by the quality score of the targeted keyword.<\/p>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"imghvr\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/adwords_flip-card-06.jpg\" alt=\"\">\r\n\t\t\t\t\t<img decoding=\"async\" class=\"img\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/caseta-front-06.png\" alt=\"\">\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row even f4\">\r\n\t\t\t\t<div class=\"col-lg-6 lft-side\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>Google AdWords values relevance as essential<\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<p>Keywords should be relevant to key audiences. The advertising message should be relevant, the landing page information should be relevant, all of these details lead to a high quality score, thus higher positions. A higher Ad Ranking means increased Click-Through Rates and wide exposure for the products or services promoted. <\/p>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"imghvr\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/adwords_flip-card-07.jpg\" alt=\"\">\r\n\t\t\t\t\t<img decoding=\"async\" class=\"img\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/caseta-front-07.jpg\" alt=\"\">\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6 rgt-side\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>Competition<\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<p>Certain semantic niches in domains of activity are very competitive and operate with very pricey keywords Costs Per Click. Much of the profit gained from Google AdWords marketing budgets is in the value of conversions, thus for very expensive products, the number of sales is lower than for mass-market products, and the Cost Per Click is much higher, yet profitable in due time.<\/p>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"imghvr\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/adwords_flip-card-08.jpg\" alt=\"\">\r\n\t\t\t\t\t<img decoding=\"async\" class=\"img\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/caseta-front-08.jpg\" alt=\"\">\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row odd f5\">\r\n\t\t\t\t<div class=\"col-lg-6 lft-side\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>Activity niches <\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<p>If your ad campaigns run in a competitive niche and the cost per click is very high for selling cheaper products, it is difficult to gain significant profit. The cost per click should be calibrated to a minimum for keywords that allow investment in long-term promotion.<\/p>\r\n\t\t\t\t\t<p>Costul per click trebuie calibrat la un nivel minim pentru cuvinte cheie care permit investi\u021bii \u00een promovare pe termen lung. <\/p>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"imghvr\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/adwords_flip-card-09.jpg\" alt=\"\">\r\n\t\t\t\t\t<img decoding=\"async\" class=\"img\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/caseta-front-09.svg\" alt=\"\">\r\n\t\t\t\t\t<div class=\"nfo-img\">\r\n\t\t\t\t\t\t<span class=\"click\">Click<\/span>\r\n\t\t\t\t\t\t<span class=\"cpc\">Cost per click<\/span>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6 rgt-side\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>Mobile First \u2013 To be present and also mobile<\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<p>Google Mobile Ads allows us to promote online businesses on communication devices. We can handle media placement for ads displayed for users browsing the web on mobile devices and within apps. There are several types of ad formats and each is designed to provide exposure based on a few criteria.  <br>\r\n\t\t\t\t\tOver 50% of website traffic comes from online searches on mobile phones, and by optimizing a website for mobile devices, click rates will increase significantly.<\/p>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"imghvr\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/adwords_flip-card-10.jpg\" alt=\"\">\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"row even f6\">\r\n\t\t\t\t<div class=\"col-lg-6 lft-side\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>Precision marketing<\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<p>Before winning the jackpot in sales, we need to reach the right people first. We can focus on a range of small-medium-sized marketing goals that can be reached in a timely manner. <\/p>\r\n\t\t\t\t\t<p>We can activate a strategy designed to deliver a greater impact on smaller investments for keywords for specifically targeted audiences with a willingness to buy. <\/p>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"imghvr\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/adwords_flip-card-11.jpg\" alt=\"\">\r\n\t\t\t\t\t<img decoding=\"async\" class=\"img\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/caseta-front-11.png\" alt=\"\">\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-lg-6 rgt-side\">\r\n\t\t\t\t\t<div class=\"heading-box\">\r\n\t\t\t\t\t\t<h3>Why are we worthy of our commission?<\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<p>We consistently evaluate and optimize ad campaigns to calibrate those variables that make the difference in terms of statistical and commercial results. We alternate between automation of certain processes to customizing text ads, keywords and bidding algorithms, including target audiences. We provide weekly and monthly reports to track click rates and conversion rates. <\/p>\r\n\t\t\t\t\t<blockquote>\r\n\t\t\t\t\t\t<p>On average, we achieve an increase of 300% per year in online sales turnover for each client. We have results that go beyond expectations, but we expect to overcome them every time.<\/p>\r\n\t\t\t\t\t<\/blockquote>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"img\" src=\"https:\/\/fortin.agency\/wp-content\/themes\/fortin\/assets\/img\/caseta-front-12.png\" alt=\"\">\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<\/section>","protected":false},"excerpt":{"rendered":"<p>AdWords Digital marketing la puterea Fortin We are Google AdWordsperformance players Before reading through this page, you should know that Google AdWords services are relatively expensive. Additionally to the budget allocated for Google&#8217;s algorithm, our agency budget guarantees that campaigns are properly set up in terms of cost-optimization and maintenance to help drive efficient advertising &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template\/adwords.php","meta":{"_acf_changed":false,"footnotes":""},"yst_prominent_words":[],"class_list":["post-267","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/fortin.agency\/en\/wp-json\/wp\/v2\/pages\/267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fortin.agency\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fortin.agency\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fortin.agency\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fortin.agency\/en\/wp-json\/wp\/v2\/comments?post=267"}],"version-history":[{"count":0,"href":"https:\/\/fortin.agency\/en\/wp-json\/wp\/v2\/pages\/267\/revisions"}],"wp:attachment":[{"href":"https:\/\/fortin.agency\/en\/wp-json\/wp\/v2\/media?parent=267"}],"wp:term":[{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/fortin.agency\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}